Ritchie Bros. Auctioneers has realigned its North American sales leadership, which includes two new appointments.
Jeff Jeter has been promoted to president of upstream and emerging businesses, which focuses on growing non-auction service. He previously served as president of U.S. sales for the company.
He joined Ritchie Bros. in June 2017 while president of IronPlanet, an online marketplace for buying and selling used equipment that Ritchie acquired that same year. He has a bachelor’s degree from Wake Forest University and an MBA from Mercer University.
His duties include rolling out the company’s RB Asset Solutions, cloud-based software designed to aid companies in remarketing equipment, from inspection to final sale. He will also lead the company’s Caterpillar Strategic Alliance, which it formed with Cat in 2017, and work to grow the company’s government business.
Along with promoting Jeter, Ritchie Bros. named Kari Taylor its new chief sales officer for U.S. Regions. She comes to Ritchie from Benco Dental, where she was chief revenue officer since 2016. She has also held sales leadership roles at W.W. Grainger and Office Depot. She has a bachelor’s degree from California State University and an MBA in international marketing and sales from Golden State University.
Both Taylor and Jeter will report to CEO Ravi Saligram. Brian Glenn, senior vice president of Canada sales, will continue to run the regional field sales organization in Canada and will also report to Saligram.
Reporting to Jeter will be Sam Wyant, senior vice president of U.S. strategic accounts; Doug Feick, senior vice president of new business and corporate development; Kelly Kittson, director of Canada strategic accounts; and Liz D’Ambrosio, vice president of sales support.
Reporting to Taylor will be Jake Lawson, senior vice president of sales U.S. South; Rob Giroux, senior vice president of sales U.S. West; Franklin Langham, vice president of sales U.S. Northeast and North Central; and Darrin Hogeboom, vice president of sales effectiveness and training.
The company laid out the following three goals in its news release about the North American realignment:
- Focus on growing the non-auction solution of the equipment disposition market with OEMs, dealers, rental companies and multinational construction and transportation companies that handle their own sales of used equipment.
- Implement a new sales model called Sales Activity Generation Engine, or SAGE, that the company says “aims to establish a constant state of market selling activities regardless of macro factors as well as a systematic cadence of sales activity execution across the entire sales cycle while consistently measuring outputs to enhance sales productivity.”
- Grow its government business, which includes federal, state and local government, Defense Logistics Agency rolling and non-rolling surplus, and the Marine Corps.