Strongco names Nachevski VP, COO


Strongco has named Oliver Nachevski, formerly vice president of Construction Equipment, to the position of vice president and a newly created position, chief operating officer (COO).

“Over the past several years, Strongco has undergone significant change in an effort to reposition the business and focus on our core strengths,” says Robert Beutel, Strongco’s executive chairman. “The creation of the COO role will provide more centralized leadership, with the goal of delivering greater operational excellence during the next phase of stability, sustainability and strategic growth.”


Strongco is a major multiline mobile equipment dealer with operations across Canada.

As vice president and COO, Nachevski will oversee all operations, including Construction Equipment, Cranes and Finance. He’ll play a key part in coordinating and integrating the business for maximum efficiency and reward.

“This is an exciting time for Strongco in terms of the strategic transformation of the company,” says Nachevski. “In collaboration with our strong team, I look forward to the opportunity to drive the business forward.”

He joined Strongco in 1996, and since then, he’s made a significant impact on many facets of the business, the company says.

“Oliver’s many years of service at Strongco, combined with his demonstrated leadership, make him well suited to propel our operating initiatives across all of the business units,” Beutel says.

Nachevski has held many titles, including controller of the Western Division, where he earned a certified general accountant designation in Alberta. In 2004, he accepted a position at head office as assistant controller and National Credit Manager, and later, as director of National Credit and Inventory.

In 2008, Oliver became operations manager for Cranes and Material Handling Division, and in 2012 he was promoted to lead the implementation of Strongco’s new SAP computer system as director of Dealer Management System Implementation.

In 2013, he was appointed regional vice president of Case. And in 2016, he was promoted to vice president for Construction Equipment, which centralized leadership for both Strongco’s Case and Multiline/Volvo divisions.

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With about 500 employees in 26 branches, Strongco sells, rents and services equipment used in diverse sectors such as construction, infrastructure, mining, oil and gas, utilities, municipalities, waste management and forestry.

Strongco represents leading equipment manufacturers with globally recognized brands, including Volvo Construction Equipment, Case Construction, Manitowoc Crane, including National and Grove, Terex Cedarapids, Terex Trucks, Fassi, Sennebogen, Konecranes and SDLG.