Business Roundup: News from IronPlanet, Brooks Tractor, CBS Rental & Supply, Hawthorne Cat, compact excavator sales trends

Updated Dec 2, 2016

IronPlanet adds negotiated pricing to allEquip used equipment marketplace

IronPlanet has launched a new twist to its allEquip online used equipment marketplace.

Launched in 2014 as an alternative to online equipment auctions, allEquip allows heavy equipment owners to sell their used machines with a fixed “Buy Now” price. Similar to the concept of eBay’s “Buy-It-Now” option, the site allows customers to purchase a piece of used equipment in just a few clicks—without having to bid on it.

Now, IronPlanet has added negotiated pricing into the formula through a “Make Offer” button.

The new functionality will also be available on the company’s GovPlanet and TruckPlanet marketplaces along with the traditional online and onsite auctions.

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John Deere dealer Brooks Tractor named authorized Topcon OEM dealer

Brooks Tractor, a John Deere dealer based in Sun Prairie, Wisconsin, is now an authorized Topcon OEM dealer via its Brooks Positioning Systems division.

“We are excited to announce that we added Topcon to our portfolio of positioning products,” says Mary Kay Brooks, general manager, Brooks Tractor. “When John Deere announced SmartGrade, their first in class series of dozers with Topcon integrated grade control, our customers asked if that meant we would be their Topcon dealer. As of this month, the answer is ‘yes’. We are excited to be a full-service OEM authorized Topcon distributor for the state of Wisconsin.”

The dealership, founded in 1945, has locations in Milwaukee, Madison, Green Bay, La Crosse and Stephens Point, with an additional branch set to open in January in Mount Pleasant.

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INFOGRAPHIC: Compact excavator sales and buyer trends

A snapshot of new and used sales trends for compact excavators from Randall-Reilly’s Equipment Data Associates and TopBid auction price service.

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CBS Rental & Supply to begin construction on Corpus Christi location

CBS Rental & Supply, based in Houston, Texas, will hold a groundbreaking ceremony Dec. 8 for its new location in Corpus Christi, Texas.

The new 30,000-square-foot facility will be the largest location of any of the company’s 12 branches throughout Texas and Florida.

The new location follows the company’s expansion in Florida with three branches after the purchase of Discount Equipment in May, and the opening of new branches in Austin and Dallas/Fort Worth in January.

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Hawthorne Cat names Ramamoorthy director of product support operations

San Diego, California-based dealer Hawthorne Cat has named Chandra Ramamoorthy as director of product support operations, with responsibility over its corporate product support, sales, service and parts.

Ramamoorthy has an extensive background with Caterpillar, having most recently served as commercial manager for productivity solutions in the Cat Jobsite Solutions Group. From 2011-2015 he worked as a solutions implementation manager for Western dealers, and from 2006-2011 served as parts and service operations manager for Western dealers. He also was a senior research engineer for the company.

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