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As part of its acquisition by the Fayat Group, Dynapac has unveiled a new visual product identity that will see its machines shed yellow for a combination of red, white and grey.
The company also unveiled the first machine to don this new color scheme, the sixth-generation CC1100/1200 compact asphalt tandem rollers.
“Red has always been a significant color for Dynapac, and when investigating the brand values, the red color was among the top recognition factors,” says Herman Matthyssen, Dynapac’s global vice president of marketing.
Dynapac says the CC1100/1200, which feature a cross-mounted engine, will ship from the start with the new color scheme. The rest of the company’s machines, like the CC6200 pictured below, will follow shortly.
“Our aim is to have all Dynapac products in the new colors before year-end, and that seems very realistic right now,” Matthyssen says.
Fayat announced its purchase of Dynapac from Atlas Copco in January. Dynapac, which manufactures rollers, pavers and planers, joins Fayat’s Bomag, Marini, Marini-Ernmont and SAE, Secmair and Breining companies.