BrandMotion’s 360° Vision system brings à la carte overhead views to most pickups

Updated Nov 18, 2015
BrandMotion’s 360-degree Vision System allows for a side-by-side display of its overhead and rear/side camera views.BrandMotion’s 360-degree Vision System allows for a side-by-side display of its overhead and rear/side camera views.

Though the SEMA show hadn’t officially opened its doors quite yet Monday, that didn’t stop the Equipment World team from poking around a bit inside the Las Vegas Convention Center as exhibitors hurried to put the final touches on their booths.

One of the companies we ran into at a preview event for the media was BrandMotion, which makes an array of automotive safety and convenience tech. In particular, the company was eager to talk about its 360° Vision System for pickups, vans and Jeeps.

BrandMotion offers rear cameras that are integrated into the Ford oval.BrandMotion offers rear cameras that are integrated into the Ford oval.

Though Ford is now offering this feature, also known as “Bird’s Eye View,” as a factory option on its newest F-Series trucks, BrandMotion’s 360° System has the advantage of allowing Ford owners to implement the technology à la carte on the pickup and trim of their choice rather than spending a lot of extra money on the F-Series package Ford may bundle the feature into.

BrandMotion’s Scot Clemons said the system, which runs at around $1,000, can save customers upwards of a few thousand dollars or more. The system is particularly attractive to fleet customers who want to order a very stripped-down pickup and add only the technology they know they’ll need.

In addition to Ford vans and F-Series trucks, BrandMotion offers 360 Systems for Chevy, GMC and Ram trucks.

But BrandMotion’s 360° System isn’t just smart from an economic standpoint. The system doesn’t just use its four cameras to stitch together the overhead view. It allows drivers to isolate its views from the side, rear and front cameras as well. You can even view multiple views at the same time on the center console display. (By the way, BrandMotion both provides displays or can the system into the factory console on your truck.)

ADAS PlusADAS Plus

BrandMotion puts an emphasis on having these cameras blend into the truck body as well. Clemons says the company places its side cameras beneath the truck’s side mirrors, with the front camera attaching to the truck’s grill and the rear camera integrated into the tailgate handle. However, Clemons says the company also makes a version of its front and rear cameras that integrate into a Ford emblem, seen above.

A couple of other cool products BrandMotion has on display here at SEMA are its ADAS Plus collision avoidance system and its Wrangler Camera.

The ADAS ($800) installs to a vehicle’s windshield and has a 2.4-inch screen through which it gives both visual and audible warnings for avoiding forward collisions and lane departure. But the system will also keep an eye on your surroundings, alerting the driver when to resume driving while stuck in a traffic jam.

Plus, the system has a DVR through which it can record what’s going on in front of the vehicle. The DVR, which stores video onto a 32 gigabyte SD card, can be manually or automatically activated and pairs its footage with GPS data. Should be a pretty handy device for fleet owners, especially those worried about accusations of unsafe driving.

Finally, the Wrangler camera ($300) integrates a rear-view camera into your Jeep Wrangler’s rear tire mount. Basically, you remove the rear tire, place the Wrangler camera between the tire and the mount and just like that you have a rear view camera with a much better view offered from the bumper cameras available from the factory.