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Market Pulse

Market Pulse
2026 Executive Outlook: Paul Manger, Executive Director of Product Marketing, Kubota
Manger details where he sees market opportunities and headwinds, political factors at play and the practical approach Kubota is taking with technology integration.
January 8, 2026
Kubota Svl75 3
Market Pulse
Readers’ Poll: 34% Look at Construction Tech to Fight Labor Shortage in 2026
Just over one-third of respondents plan to increase their tech usage in 2026 to address the labor shortage.
January 5, 2026
Some in the construction industry are planning to use technology to combat worker shortages in 2026, according to our latest reader poll.
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December 31, 2025
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Market Pulse
2026 Executive Outlook: Todd Bachman, CEO, Florida Coast Equipment
The Kubota dealer's CEO, Todd Bachman, expects 2026 construction equipment demand to come primarily from infrastructure projects.
January 5, 2026
Todd Bachman, CEO, Florida Coast Equipment
Mergers & Acquisitions
Develon, Hyundai Merger Forms Korea's Largest Construction Equipment Company
The newly formed HD Construction Equipment outlines its global growth plans and next-gen excavator rollout.
January 5, 2026
HD Hyundai Chairman Kisun Chung (sixth from left) takes a commemorative photo with HD Construction Equipment CEO Jae-young Moon (seventh from left) and other key executives at the HD Construction Equipment plaque-unveiling ceremony held at the Ulsan, South Korea campus.
Market Pulse
EquipmentShare's IPO: Can They Compete with the Rental Giants?
EquipmentShare has filed for an IPO and offered a first-ever, detailed peek into its finances.
January 2, 2026
An EquipmentShare-branded hardhat from the company's recent groundbreaking on a new store in Roswell, New Mexico.
Market Pulse
2026 Executive Outlook: Mike Ross, Senior Vice President, HD Hyundai Construction Equipment
Ross breaks down how government policy is shaping the market, where growth is emerging, and which technologies the company is betting on.
January 2, 2026
Hyundai Hx1000 Al Crawler Excavator Mr
Market Pulse
2026 Executive Outlook: Paul Barlow, President, Huddig
Barlow shares unfiltered perspectives on policy, supply chain and technology adoption as a European-based specialty equipment manufacturer.
December 29, 2025
Huddig Paul Barlow Portrait
Market Pulse
2026 Executive Outlook: Skip Owen, Director of Sales, Hills Machinery
Skip Owen, director of sales at Case Construction dealer Hills Machinery, expects used equipment sales to grow in 2026.
December 26, 2025
Skip Owens, Director of Sales at Hills Machinery
Market Pulse
2026 Executive Outlook: Kyle Fugleston, VP of Construction, Hitachi
As Hitachi transitions to a new name, Landcros, Fugleston outlines the company's vision, strategy and what to expect in the coming year.
December 23, 2025
Hitachi Excavator
Market Pulse
2026 Executive Outlook: Morgan Stallings, Senior Director of Dealer Development & Marketing, Develon
Stallings talks 2026 strategy, market drivers and constraints and future Develon technologies that will be front and center at CES and ConExpo 2026.
December 18, 2025
Develon Dozer
Market Pulse
2026 Executive Outlook: Brad Williams, Construction Operations Senior Vice President, Granite Construction
Granite Construction's Senior VP of Constructions Operations Brad Williams talks 2026 trends and goals.
December 15, 2025
Brad Williams, Construction Operations Senior Vice President, Granite Construction
Market Pulse
2026 Executive Outlook: Kevin Kruck, Director, Earthmoving Marketing, John Deere
Kruck outlines the market forces shaping Deere’s 2026 strategy, from regional demand and dealer investments to the emerging technologies driving its next wave of machines.
December 12, 2025
Deere 310 X R4f161844 Rrd 615c59ab67e65
Market Pulse
2026 Executive Outlook: Brad Stemper, Head of Americas Product Management, Case CE
Stemper shares trends shaping Case's strategy, investments in its dealers and the role electrification to automation will play in future products.
December 9, 2025
Case Cx380 E Large Excavator 1 Hero
Dealers
Titan Machinery Reports Drop in Construction Equipment Revenue in Q3
The world’s largest Case and New Holland dealer lowers its full-year construction revenue forecast to a decrease of 5%-10%.
December 5, 2025
Titan Machinery lowered its full year construction revenue forecast from down 3-8% to down 5-10%.
Market Pulse
Quick Data: Top-Selling Motor Graders of 2024 - 2025
Find out the most popular models of new and used financed motor graders and which models are fetching the most at auction.
December 4, 2025
Cat 140 Lvr Motor Grader
Market Pulse
Deere Reports Growth in Construction Equipment Sales, Profit in Q4 2025
Construction equipment net sales were up 27% year-over-year, while the company expects tariff expenses to double in 2026.
December 2, 2025
John Deere paid roughly $600 million in pre-tax direct tariff expenses in its 2025 fiscal year.
Market Pulse
2026 Executive Outlook: Brad Claus, VP of Construction Products, Bobcat
Claus shares trends shaping Bobcat's strategy in 2026, its investments in manufacturing and technology, and its most significant opportunities and roadblocks.
December 2, 2025
3 X8 A5159 Edit
Market Pulse
Readers' Poll: 60% Report Positive View of Trump’s Construction Impact
A majority of contractors responding to an Equipment World readers' poll have a positive view of the Trump administration's impact on construction.
December 1, 2025
Trump's second term has brought a quick series of changes that directly impact the construction industry.
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Top Stories
Cat Autonomous Cm20260106 1001f Ff018
Construction Equipment
Caterpillar Previews 5 Autonomous Equipment Lines at CES (Video)
The company revealed new intelligent excavators, dozers, loaders, haul trucks and compactors.
Grand L70 Thumb 2 jpg
Compact Tractors
Closer Look: Kubota’s New Grand L70 Tractors Completely Redesigned After 12 Years
Toyota's Scion 01 Concept UTV delivers more than 300 horsepower and 450 foot-pounds of torque with its Tacoma hybrid engine.
Technology
A UTV from Toyota? – “Scion 01 Concept” Hybrid Side-by-Side Unveiled
The 2026 Ford F-150 comes in a variety of trim, engine, cab and bed choices.
Pickups
2026 Ford F-150 Revealed: Choice of 8 Trims, 5 Engines Including Hybrid, V8
Greg Linsmeyer bought the Struck Corporation a year ago and released an all-new lineup of mini dozers for 2025.
Construction Equipment
From Cummins’ Gasoline Engine to Struck Mini Dozers – Our Top 10 Stories of 2025
Contractor of the Year Logo
Equipment World Contractor of the Year
The Contractor of the Year contest recognizes contractors who have annual revenues of between $3 million and $20 million and exemplify the highest standards of construction professionals.
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White Papers
Sponsored by Shell Lubricants
Managing the Farm Through a Tough Market
Our report on Managing the Farm through a Tough Market breaks down smart strategies from farm management experts.
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