Yokohama kicks off football sponsorship programs

Yokohama Tire is kicking off its professional and college football sponsorship programs by giving customers a free football jersey with the purchase of four Yokohama tires.

For the 2009 football season, Yokohama is sponsoring the National Football League’s Baltimore Ravens and the Cleveland Browns and the UCLA Bruins and USC Trojans college teams.

Yokohama’s “Home Team Pride” jersey promotion gives Ravens, Browns, Bruins and Trojan fans the opportunity to support their favorite teams when buying Yokohama tires. After purchasing four tires at select dealers, customers can send in a redemption form with their proof of purchase. The jersey will be mailed to the customer’s home.

“This type of promotion strikes a chord with football fans who are very loyal to their teams. So it’s an exciting deal for them to get an official replica team jersey as well as great Yokohama tires,” says Shawn Denlein, Yokohama director of sales.

The 2009 “Home Team Pride” promotion begins on August 29 and runs through October 17. Entry slips should be mailed no later than October 31. For more information on the promotion or to find participating dealers, visit Yokohama’s website.