Sporting a tool belt and dressed in his hard hat and “Built Like a Mack Truck” T-shirt, Gordon was the grand prize winner of the first Mack Trucks “Bulldog Idol Contest,” held in conjunction with the company’s celebration of its 100th anniversary in the Lehigh Valley region of Pennsylvania.
“It turned out to be the highlight of the event,” says John Walsh, Mack spokesman and a contest judge. “All of the owners really did a great job of dressing them up. Some of the costumes were hilarious.”
Twenty bulldogs — 19 living and one stuffed — competed. “One little guy named Rocco kept losing his boldly patterned pants — much to the delight of the crowd,” Walsh says.
Every contestant received an official Mack stainless steel dog dish, and Gordon took home a large stuffed bulldog as well.
Approximately 5,000 people attended the June 19 open house at Mack’s Macungie assembly operations facility. In addition to the bulldog contest, the free event also gave visitors the opportunity to walk a one-mile tour route through the plant where the company’s construction and refuse trucks are produced.