A behind-the-scenes video on autonomous innovation

Updated Nov 30, 2022

CNH Industrial is sharing a video that goes behind the scenes of the main innovation hub and headquarters for its Raven Brand.

With autonomous equipment becoming more available to agriculture, this video documents the process of how new technologies are developed. “Here we collaborate with and listen to our customers to help advance farming through innovation,” says Erin Rinehart, director of strategic marketing, Raven. Customer input and feedback accelerate the development cycle.

The video shows Raven’s main headquarters and innovation hub in South Dakota. You can also see new products being tested in the field, as well as some customer interaction.