Komatsu-owned dealers take on corporate Komatsu badging

Marcia Gruver Doyle Pix

Komatsu sign dealer rebrandingKomatsu-owned dealer locations in North America will now be branded “Komatsu” to “reflect their inclusion in the company’s corporate footprint,” says the company.

The branding initiative is the result of the creation of a new North American corporate unit within Komatsu, designed to “strengthen the growth of company-owned distributor branches,” the company says. The new unit will be led by Grant Adams, former president of Komatsu Southwest, who will serve as vice president and general manager of company-owned distribution.

The rebranding involves Pine Bush Equipment, Midlantic Machinery, Komatsu Northeast and Edward Ehrbar, all located along the U.S. eastern shore; Komatsu Southwest locations in New Mexico and Texas; and Komatsu Equipment locations in Nevada, Montana, Utah and Wyoming. Only the names are changing for these dealers; territories, equipment lines and services remain the same.

Komatsu says the new corporate unit will give customers access to additional equipment and parts inventory as well as greater service and support resources.

“Customers can rest assured that the team helping them grow their businesses yesterday will be there for them tomorrow,” says Adams. “They’ll just have more resources. And I’m looking forward to taking all the best practices at a regional and branch level and incorporating them across the organization, so the whole equals more than the sum of its parts.”