U.S. Department of Transportation Secretary Anthony Foxx and National Highway Traffic Safety Administration (NHTSA) Deputy Administrator David Friedman have kicked off the annual “Drive Sober or Get Pulled Over” holiday crackdown on drunk driving by unveiling a new mobile app to help people who have been drinking get a safe ride home. New data revealing a decline in drunk driving deaths in 2013 has also been announced.
The new data reveals a 2.5 percent decline in drunk driving deaths in 2013. Yet, even with this decrease from the previous year, 10,076 people died in crashes involving a drunk driver in 2013, the equivalent to one death every 52 minutes. December 2013 was the month with the lowest number of drunk driving fatalities with 733 lives lost.
“We will continue to be relentless in our effort to curb drunk driving because each life is precious,” said Secretary Foxx. “Too many lives are still being cut far too short because of drunk driving. We can stop these tragedies by making the decision not to allow ourselves or our loved ones to get behind the wheel after drinking.”
NHTSA’s new SaferRide app will help keep drunk drivers off our roads by allowing users to call a taxi or a friend and by identifying their location so they can be picked up. The app is available for immediate download on Android devices on Google Play.
“We’re making progress in the fight against drunk driving by working with law enforcement and our safety partners, and by arming people with useful tools, such as our new SaferRide app,” said Deputy Administrator Friedman. “This holiday season, don’t make the selfish and deadly choice to drink and drive.”
This year’s crackdown started on December 15 and continues until January 1, 2015. During this period, more than 10,000 participating police departments and law enforcement agencies will be out in force to protect the public and get drunk drivers off our roads. These efforts are supported by an $8 million dollar U.S. DOT national advertising campaign conveying NHTSA’s Drive Sober or Get Pulled Over message.