Why Contractors Need a Strong Online and Social Media Presence | The Dirt #32

What does your company’s website and social media presence say about you as an employer?

In this episode of The Dirt, we show how construction firms can stand out online and on social media in the increasingly competitive search for qualified workers.

Contractors often think of the web and social media as ways to attract customers, but with most construction firms swamped with work, it’s time to shift the focus to finding employees to keep up with the demand. The pool of competent and qualified job candidates continues to shrink, and most of them are already employed. Yet they’re still searching for better opportunities, and many of them are looking on social media and online to find them.

Check out this episode of The Dirt to find out how to boost your company’s position in the eyes of potential employees.

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