These Contractors Built the Equipment Dealership They Always Wanted | The Dirt #18

Updated May 18, 2021

In this episode of The Dirt we’re joined by Jeff and Ben Franken, a father-and-son team of former contractors that now run Front Range Kubota, an equipment dealership in Kiowa, Colorado, that we recently named our 2020 Big Iron Dealer of the Year. Jeff and Ben tell their story, discuss what makes a good equipment buying experience and give their take on why compact equipment is experiencing so much growth.

Check out the conversation in the video below.

Episode Chapters

0:00 Intro

1:28 Big Iron Dealer of the Year Award Winners

3:50 Contractors and Loggers in Another Life

8:54 Logging Business Leads to Starting a Dealership

14:02 Walking Away From One Legacy to Build Another

17:07 Focus on the Customer By Former Customers

19:11 Unique Approach to Sales Staff

22:29 What’s Fueling the Huge Growth of Compact Equipment

26:15 Why Kubota?

28:07 Why the SCL1000 Mini Skid Steer is an Exciting New Product

30:56 Why 2020 Was A Big Sales Year for Front Range

Mentioned in this video:

Kubota Shrank a CTL For Its First Mini Skid Steer: The SCL1000


First Look: New Kubota Construction Equipment for 2021!


🚨🚨🚨Check Out Our Other Recent Videos!🚨🚨🚨

John Deere Redesigned the Dump Body for 410E-II, 460E-II Articulated Dump Trucks


How Spot the Robot Dog Got a Job in Construction With Boston Dynamics and Trimble | The Dirt #17


Bobcat’s New E60 Powerful Enough to Replace 2 Excavators


Komatsu’s WA800-8 is a Cost and Fatigue-Focused Mining Loader