These Contractors Built the Equipment Dealership They Always Wanted | The Dirt #18

In this episode of The Dirt we’re joined by Jeff and Ben Franken, a father-and-son team of former contractors that now run Front Range Kubota, an equipment dealership in Kiowa, Colorado, that we recently named our 2020 Big Iron Dealer of the Year. Jeff and Ben tell their story, discuss what makes a good equipment buying experience and give their take on why compact equipment is experiencing so much growth.

Check out the conversation in the video below.



Episode Chapters

0:00 Intro

1:28 Big Iron Dealer of the Year Award Winners

3:50 Contractors and Loggers in Another Life

8:54 Logging Business Leads to Starting a Dealership

14:02 Walking Away From One Legacy to Build Another

17:07 Focus on the Customer By Former Customers

19:11 Unique Approach to Sales Staff

22:29 What’s Fueling the Huge Growth of Compact Equipment

26:15 Why Kubota?

28:07 Why the SCL1000 Mini Skid Steer is an Exciting New Product

30:56 Why 2020 Was A Big Sales Year for Front Range

Mentioned in this video:

Kubota Shrank a CTL For Its First Mini Skid Steer: The SCL1000

 

First Look: New Kubota Construction Equipment for 2021!

 

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