The $100K Super Duty Limited is here. Ford says it has redefined the luxury pickup
Equipment World Staff | October 6, 2017

Ford’s $100K pickup has arrived.

That’s right. Check off all the option boxes for Ford’s new 2018 F-450 Super Duty Limited dually and you’ll hit a MSRP of $94,455. Add the taxes and the fees and you’ve arrived into the exclusive, six-figure Ford pickup club.

Ford marketing manager Todd Eckert calls the new Super Duty Limited “the most luxurious and advanced heavy-duty pickup truck” the automaker has ever produced. Ford says this new Super Duty Limited was inspired by the more than 50 percent of Super Duty sales represented by high-end models like the Lariat, King Ranch and Platinum.

But Ford says Limited occupies a new realm of luxury.

“Imagine opening the door to your humidor and sinking into your favorite leather lounge chair – that’s the sensation new Super Duty Limited inspires,” Ford design manager Aileen Barraza says.

“There are heavy-duty truck customers who need Super Duty-level capability and want true luxury,” Eckert added. “We created this new truck to answer the call for even more premium choices in the Super Duty range as we see more and more truck customers trending to more premium models.”

Super Duty Limited pricing starts at $80,835 on the F-250 4×4 and goes up to $82,010 on the F-350 and $87,100 on the F-450. So what do you get for all that cash?

Ford says the trucks feature custom Camelback two-tone leather seats along with leather-wrapped steering wheel, armrests and instrument panel. The headliner is Miko suede and the interior trim is hand-finished dark ash wood. The exterior features include a special twin-bar satin grille with chrome accents, quad-beam LED lights and satin-finished tailgate appliqué. Each Super Duty Limited also has a dedicated serial number laser-etched on the center console armrest.

The trucks are also packed with what looks like all of Ford’s high-tech features. The automaker says many of the following are class-exclusive features:

  • High-definition 360-degree camera with Trailer Reverse Guidance
  • SYNC® 3
  • BLIS with trailer coverage
  • Adaptive cruise control
  • Adaptive steering
  • Lane-keeping alert
  • Forward collision warning with brake support
  • Flat rear load floor with fold-up locking storage
  • Quad-beam LED headlamps
  • Full panoramic moonroof with retractable shade
  • Heated and ventilated front seats, plus heated rear seats
  • Leather-trimmed, heated steering wheel

 

 

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