Rokbak Sales Start Strong in North America

Jordanne Waldschmidt Headshot
Updated Dec 3, 2021
rokbak hauler
The new brand is part of the Volvo Group and already making its mark.

The first Rokbak units have reached U.S. shores and dealers are snapping them up, the company says.

The articulated hauler manufacturer, formerly known as Terex Trucks, has received confirmed orders from almost all dealers across the U.S., including:

  • Bane Machinery, B-C Equipment Sales and Easton Sales & Rentals in Texas
  • G.W. Van Keppel, with locations across the Midwest
  • Hills Machinery, Carolinas
  • Border Equipment, Georgia
  • Lawrence Equipment, Virginia

Under the Rokbak brand, Volvo Group subsidiary Volvo Construction Equipment is offering two models, the 30.9-ton RA30 and the 41.9-ton RA40. The units offer fuel economy, lower emissions, improved safety, and greater durability than previous Terex Truck TA300 and TA400 models.

“We knew once we launched as Rokbak that the response would be positive because we have such a strong relationship with our dealers,” says Robert Franklin, director of sales – Americas at Rokbak. “But even we were surprised by just how successful our new direction has been. We’ve got a long history in the U.S. and Canada in our previous incarnation, but it’s exciting to see how enthusiastic our partners are about our new direction and backing up that enthusiasm with multiple orders.”

Rokbak articulated haulerRokbak offers two models: the 30.9 US ton payload RA30 and 41.9 US ton payload RA40.RokbakRokbak says orders are a mix of RA30 and RA40 units, with some already confirmed for delivery to end user customers, while others will join dealers’ rental or sales stock.

“Although the Rokbak brand has only existed a couple of months, it’s evolved from one of the world’s oldest hauler manufacturers,” says Kyle Fuglesten, COO at Hills Machinery. “We’ve been really impressed by the new branding – there is absolutely no doubt what it stands for. The team’s commitment to hard work, reliability, performance and environmental care are front and center – and with the Volvo Group’s backing, the quality is 100% guaranteed.”

Easton Sales and Rental took delivery of the first-ever Rokbak articulated hauler in early November. The RA30 was immediately sold to Linco Construction in Houston.

“Our business is built on delivering quality work that is competitively priced and performed by experts, so these new Rokak machines are ideal tools to help us do that,” says Steve Brown, president of Linco Construction. “They’ve only been at work for a few weeks, but we can already see they are workhorses. We have built relationships with our clients on our commitment, hard work and quality, and when we look at the Rokbak haulers, we see those same values shining through.” 

Dozens more of the eye-catching grey haulers are set to arrive in North America in the coming months. 

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“We are so thankful for the loyalty and support of our customers and dealers in the U.S. and worldwide,” said Paul Douglas, managing director of Rokbak. “We are excited to demonstrate our passion, personality and skill under our new brand and can’t wait to see the first units at work on project sites.”