The Associated Equipment Distributor’s Foundation is hitting the road, visiting all of its accredited colleges to discuss its new workforce initiatives, network with students and dealer members and distribute rebranded materials.
The foundation works with schools, industry and government to “create a pipeline of qualified diesel technicians,” says Marty McCormack, associate director of development and workforce. The AED Foundation’s three focus areas—accreditation, career promotion and research—are “aimed at cultivating an abundant and stable supply of trained employees for the heavy equipment industry,” says the group. The group recently introduced a new branding campaign and logo.
Under discussion during road show visits will be the foundation’s future endeavors, including:
The road show will also highlight the foundation’s Certified Technician Program, unveiled last year. This program gives dealers the ability to “assess the expertise of their technicians and market that expertise to their customers,” says the foundation.
To be eligible for this certification, applicants must pass a technical assessment that evaluates diesel equipment core technical knowledge. The foundation’s goal is to certify 300 technicians, including all graduating students from foundation-accredited colleges.
