Online equipment auctioneer IronPlanet is hosting a webinar Dec. 14 that aims to provide details on how digital marketing and analytics is shaping global equipment sales.
IronPlanet CMO Matt Ackley and Vice President of Seller Marketing Michelle O’Brien also will discuss the company’s new Make Offer negotiated pricing format, as well as other sales and purchasing options on the site.
Ackley is a veteran digital marketer, having started his career 25 years ago as a consultant at Andersen Consulting (now Accenture). Since then he has led development and marketing teams at eBay, Google, Marin Software and FairMarket.
“eBay to Excavators – Planning for Profit in the Digital Age” is scheduled for 1 p.m. EST and will last 45 minutes, and registration is available at https://info.ironplanet.com/webinar-register-profile-pr.
IronPlanet has introduced a number of new features to its site this year including:
- Negotiated pricing with the Make Offer feature
- Fleet Services for bulk auction buying for both IronPlanet and TruckPlanet
- LiveStream online bidding for on-site auctions
- Instant financing for online equipment purchases
