New Holland launches Super Boom Road Show

LAS VEGAS—New Holland Construction launched its Super Boom Road Show, an open house customer event held at New Holland dealerships across North America, on March 23 during CONEXPO-CON/AGG 2011 in Las Vegas. The event included a skid steer challenge featuring New Holland’s new 200 Series skid steer loaders.

The Super Boom Road Show will take place at 36 New Holland dealerships across the United States and Canada. Highlighting each event is a skid steer challenge where equipment operators compete for the best time on a special course. Prizes and cash are awarded to the top finishers.

In addition, the operator who wins each local competition will be flown to Louisville, Ky., to compete in a final competition during GIE+EXPO 2011 (Oct. 27-29) to determine the North American champion. The grand prize winner will receive a new, fully-loaded New Holland 200 Series skid steer loader – valued at $35,000 – for their sponsoring company, plus $5,000 and New Holland gear for the operator.

“The skid steer challenge demonstrates the advantages of our new 200 Series skid steers,” said Dave December, New Holland Construction marketing manager. “This includes outstanding control, easy attachment changes, precise maneuverability, superior visibility and best-in-class dump height and reach.

“We want to find out who is the best skid steer operator in the industry with our machines,” December continued. “From a field of more than 2,000 competitors, 36 operators will meet head-to-head for the New Holland Championship in Louisville.”

New Holland dealer events and prizes

Competitors who participate in the skid steer challenge events at New Holland dealerships are eligible to win many prizes. In addition to competing for a chance to be flown (with a guest) to Louisville for the championship round, contractors can grab their share of $850 in cash prizes, win a New Holland rodeo belt buckle and receive exclusive discounts on New Holland equipment at the 36 dealer events.

At the North American championship event, several activities are planned for the competitors – including attending the Super Boom Road Show banquet, where more than $50,000 in cash and prizes wil be awarded.

“New Holland skid steer operators are pros,” December said. “They do everything from material handling and landscaping to grading, plowing and digging. With our new 200 Series skid steers, they’ll be even more productive. The Super Boom Road Show gives them a chance to operate the newest New Holland equipment and put their skills to the test on a national stage.”

Events benefit local chapters of the American and Canadian Red Cross

The New Holland Super Boom Road Show events also provide fundraising and volunteer opportunities with local chapters of the American Red Cross and the Canadian Red Cross. At each event, a local Red Cross chapter representative will be on site to generate awareness of local Red Cross activities and recruit volunteers. Competitors who participate in the skid steer challenge events, and spectators, will be encouraged to make a donation to the local Red Cross chapter.

New Holland is in a unique position to support the efforts of local Red Cross chapters across the United States and Canada,” December said. “The Super Boom Road Show gives New Holland dealers and customers an opportunity to make a difference in their communities – in addition to the causes they currently support.”

For complete information about the New Holland Super Boom Road Show, including online registration forms, a calendar of upcoming events and competitive rankings, go to