Nors Group buys Strongco, takes over Volvo CE dealer locations across Canada

Marcia Gruver Doyle Pix
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Nors Purchases Strongco Assets In CanadaPortugal-based Nors Group has bought Canadian dealer Strongco and will take over its Volvo Construction Equipment dealerships in Canada.

Nors is taking over 22 Volvo CE locations, including those in the provinces of Alberta, Ontario, Quebec, New Brunswick, Nova Scotia and Newfoundland and Labrador. Nors “has built a reputation as an outstanding dealer that is focused on providing unique solutions to its customers,” says a Volvo CE release.

The multinational as operations in 16 countries and is “one of the longest-standing partners of Volvo Group,” continues the release. Founded in 1933, Nors began as a Volvo Group partner in Portugal, selling and servicing trucks and buses, and started selling Volvo CE products in 1970.

Nors operates dealerships under the Nors Group, as well as through joint ownership of the Ascendum Group, and is one of Volvo CE’s largest distributors.

Strongco has about 500 employs and sells, rents and services equipment in the construction, infrastructure, mining, oil and gas, utilities, municipalities, waste management and forestry sectors. In addition to Volvo, the company also distributes products from Case Construction, Sennebogen, Manitowoc Crane — including the National and Grove brands — Fassi, Konecranes, Allied Construction and ESCO.