With increasing customers and opportunities, Manitou North America adds two new roles

Updated Dec 12, 2018
Deutz AG Elektrip-Event 2018 060 18D
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Mike SoverMike Sover

Manitou North America says it’s added two new positions to its product management and marketing teams to strengthen support for a growing number of customers and market opportunities with its Manitou, Gehl and Mustang by Manitou brands.

Mike Sover has signed on as the North America product marketing manager for mobile elevated work platforms (MEWPs), and Julie Ryer, as the North America service and solutions marketing manager.

“We have been focused on adding depth and experience to our teams to support our overall growth and new product goals for North America,” said Jeff Weido, senior director of product management and marketing for Manitou North America.

We introduced MEWPs to the United States and Canada this year, and Mike will be focused on ensuring these products continue to meet both market and customer demand.

“Julie will have a similar emphasis on strategically growing our Service and Solutions products, including EDGE attachments. We are experiencing high demand in both of these areas, and we are excited to have Mike and Julie on board to build upon those growth opportunities.”


Julie RyerJulie Ryer

Sover has extensive product management and marketing experience in the construction industry. Most recently, as product manager at Master Lock, he was responsible for leading the strategic growth initiatives and new product innovation for the Locker Lock product category.

He’s worked in product management and marketing positions at Illinois Tool Works, Emerson Electric (Knaack Division) and Revcor.

Ryer brings a diverse background of marketing, sales and account management to Manitou North America.

In her most recent role as account manager for rubber manufacturer Lavelle Industries, she was in charge of new business development.

Her focus over the past decade has been on developing sales strategies, executing new product launches and gathering the voice of the customer to solidify the growth of numerous large-scale national accounts.

Manitou North America, based in West Bend, Wisconsin, is a subsidiary of the global Manitou Group. For more information, visit manitou-group.com.