Business Roundup: Doosan adds 2 N.C. dealer locations; SDLG dealer Alta expands in Midwest; ARA, TechForce team up on technician careers; Marchand promoted to VP at Case; Genie Aerial Pros experts host AMA event

Amid growing worker shortage, ARA, TechForce team up to inspire students to pursue equipment technician careers

To encourage young people to pursue trade and technical careers that are necessary to support the equipment rental industry, the American Rental Association (ARA) is teaming up with TechForce Foundation of Scottsdale, Arizona. They’re collaborating to dispel the old stereotype of “grease monkey” as they raise the profile of those who work in the industry – and whose skills are valued and direly needed.

TechForce Foundation is an educational nonprofit that has developed the FutureTech Success campaign, an industry-wide initiative to foster the next generation of workforce technicians. The aim is to inspire, support and connect middle-and high-school students and their influencers with the resources to support their technical education and career development.

“We are excited to announce ARA’s support of the FutureTech Success campaign, and proud to be named an association partner,” says Tony Conant, CEO of American Rental Association, which is based in Moline, Illinois. “The demand for skilled technicians to keep the equipment rental industry thriving has become increasingly dire.”


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Marchand promoted to VP of Case Construction Equipment in North America

Michel Marchand is the new vice president for North America for Case Construction Equipment. He’s replacing Scott Harris, who has taken a similar role at CASE IH.

Marchand, previously the regional sales director for Canada, will now oversee all Case Construction operations in North America.

“He has both comprehensive knowledge of the construction equipment business and a passion for the Case brand,” says Leandro Lecheta, chief operating officer for NAFTA, CNH Industrial. “Throughout his career, Michel has consistently developed strong partnerships with our dealers in order to maximize growth and seize all the opportunities that the market has to offer.”


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Genie Aerial Pros experts host week-long ‘Ask Me Anything’ event on rental return on invested capital

Genie invited customers to ask questions and get answers about rental return on invested capital (rROIC) last week during its “Ask Me Anything” (AMA) event.

Genie posted its AMA prompt on the Genie Aerial Pros AMA Event page, and social media posts were offered simultaneously to garner questions.

The post stayed open, or “live,” for questions and comments through Friday, March 30. It was the fifth AMA event Genie has hosted and is designed to give customers a full understanding of rROIC.


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SDLG dealer Alta Equipment adds central and northern Illinois to its Midwest territory

Alta Equipment Company is now offering SDLG wheel loaders, parts and service to customers in central and northern Illinois. The Livonia, Michigan-based dealer is actively operating out of two Illinois locations and has plans to open more branches in the near future.

Alta’s growth reflects the company’s established track record of meeting and exceeding its customers’ needs.

According to Nick Tullo, sales manager for SDLG North America, that track record is why SDLG chose to partner with Alta more than two years ago.


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Doosan adds two ACT Construction Equipment locations to dealer network in N.C.

Doosan has expanded its authorized dealer network in North Carolina with the addition of two ACT Construction Equipment locations.

One of the locations is located in Wilmington while the other is in Charlotte. ACT offers a range of Doosan equipment including crawler excavators, wheel excavators, material handlers and wheel loaders.

ACT was established in 1951 and has been under the current ownership since 1973. The company began selling compact equipment in 2008 and says it began offering Doosan equipment to complement those current compact offerings.


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