The American Concrete Institute (ACI) announced that it has promoted Danielle R. Harris to International Marketing Coordinator, where she will be responsible for conducting research on existing international markets and identify new markets and trends.
Harris will also be responsible for coordinating the development of global marketing plans for the international regions to begin implementation of marketing plans.
She received her Bachelor of Business Administration in Marketing from Grand Valley State University in Allendale, Michigan, and has been coordinating marketing and social media efforts at ACI since 2011. She is currently pursuing a dual Master’s degree in Business Administration and Marketing. Harris has helped to grow ACI’s social media presence and create video content to enhance its visibility, and has managed the institute’s presence at various conferences and events.
“As ACI accelerates efforts to connect with individuals and organizations around the world, Danielle will leverage her vast industry experience and marketing acumen to champion development of campaigns, programs, and materials tailored to the needs and technology in regions worldwide,” said Ronald G. Burg, P.E., Executive Vice President, American Concrete Institute, in a press release.