For the past 15 years Hyundai Construction Equipment U.S.A., Inc has been marketing Hyundai construction equipment and forklifts through its dealer network solely in North America. In an effort to streamline operations and maximize its corporate efforts Hyundai Construction Equipment U.S.A., Inc. (HCEUSA) and parent company Hyundai Heavy Industries (HHI) in South Korea have decided to expand the HCEUSA’s operational reach to cover all of North, Central and South America.
Under this new business arrangement effective January 1st, 2010, HCEUSA will be responsible for all the Sales, Service and Parts business in Central and South America in both Construction Equipment (CE) and Forklift (FL). HCEUSA will be adding 33 dealers with many opportunities for expansion to its already 150 plus CE and FL dealers in North America. Hyundai Construction Equipment U.S.A., Inc. will continue its current business model of marketing, selling and servicing its Construction Equipment and Forklifts through its dealer network and providing additional sales, service and parts support through the home office in Elk Grove Village, IL. U.S.A.
“With the current market conditions being what they are we’ve had to look at all aspects of our business. We feel that by consolidating the resources we have here and in Korea under one roof covering all of the Americas we can provide our dealers and ultimately our customers with the highest level of quality and support possible. It’s important to us that when our customers think of product quality and support that they think of Hyundai.” – John Lim, President of Hyundai Construction Equipment U.S.A., Inc.
A corporate name change for Hyundai Construction Equipment U.S.A., Inc. to reflect its operational expansion covering all of the Americas is anticipated; though no timeline for that change has been announced.
For more information Hyundai Construction Equipment U.S.A., Inc. please visit www.hceusa.com.
Hyundai Construction Equipment U.S.A., Inc. is a division of Hyundai Heavy Industries a global leader in Shipbuilding, Offshore Drilling & Engineering, Industrial Plant Development & Engineering, Engine & Machinery Manufacturing, Electro Electric Systems Manufacturing and Construction Equipment. Hyundai sells and services a wide array of construction equipment including crawler excavators, wheeled excavators, mini excavators, wheel loaders and skid steers. Hyundai’s commitment to innovation is unparallel in the industry and they continue to push the envelope when it comes to construction equipment capabilities.