Wacker Neuson SE and the Wirtgen Group have agreed to enter a strategic alliance for soil and asphalt compaction rollers. Starting in February 2015, Wacker Neuson will source rollers from the Hamm factory in Tirschenreuth, Germany, and distribute them from its own sales network. The company will focus initially on markets in Germany, Austria and Switzerland.
Hamm AG, a member of the Wirtgen Group, has been producing rollers for over 100 hundred years. The company’s portfolio includes compactors, tandem rollers and static rollers. Starting this year the factory in Tirschenreuth will produce models to the technical and design specifications of Wacker Neuson.
“This long-term collaboration brings together two strong players in the compaction sector that complement each other perfectly,” Cem Peksaglam, CEO of Wacker Neuson SE said in a statement “The alliance with Hamm will enable us to close gaps in the Wacker Neuson product portfolio and round off our offering in the soil and asphalt compaction segment with tandem rollers weighing from 1.8 to 4.5 tons, plus compactors weighing up to 7 tons.”
The rollers produced by Hamm will be distributed from the Wacker Neuson sales network under the Wacker Neuson brand. Although the Group will initially focus on markets in Germany, Austria and Switzerland, it also has plans for global distribution in the not-so-distant future.
“We have excellent market penetration and a particularly dense sales and service network in German- speaking countries. The additional roller models from Tirschenreuth will enable us to offer customers an even broader and deeper portfolio of compaction machines backed by our proven, customer-centric service,” Peksaglam said.
Wacker Neuson will be unveiling the first new roller models to visitors at the construction equipment trade show Baumag in Lucerne (Switzerland), which is held from January 22 through the 25th.
“Strategic alliances and collaborations like the one we are entering into with the Wirtgen Group are becoming increasingly important in an increasingly global and competitive market. They make both parties more competitive,” Peksaglam added