Discussing Caterpillar’s new retail strategy with Alex Stokman of Cat

Nov 21, 2019

Updated Sep 25, 2020

Caterpillar is rolling out on-machine pricing and online sales at its dealerships across North America as part of a new retail strategy. In the video below we discuss this new strategy with Alex Stokman, Caterpillar’s manager of retail development for North America.

To read about Cat’s new retail strategy, click here.

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