A year after announcing it was building a midsize electric pickup with a starting price under $30,000, Ford has revealed the truck’s name: “Fathom.”
The Fathom name reflects “the depth of engineering and innovation” that went into developing the truck, which will have a starting MSRP of $28,350, Ford says. The price does not include a $1,595 destination and delivery fee.
Ford has not revealed a photo of what the four-door pickup will look like, only some new teaser videos and photos, nor has it released range, charging details or other specs. (Ford's Fathom teaser video can be viewed at the end of this article.)
Preorders open early next year, the company says, with deliveries beginning later in 2027.
Here’s what the company has revealed about Fathom:
- More passenger volume than a Toyota RAV4.
- Frunk (front trunk) and bed for cargo space.
- Standard embedded connectivity to Ford Pro Intelligence fleet management telematics without added hardware.
- Apple Maps embedded into the displays.
- BlueCruise-capable for hands-free highway driving.
- Bi-directional power capability and an intelligent EV routing functionality, including battery preconditioning.
Ford is focusing the Fathom on light commercial, municipal and government fleet uses, as well as a suburban family demographic, touting its compact size as making it easy to maneuver and park.
The truck will be manufactured at Ford's assembly plant in Louisville, Kentucky. The company is using a new assembly tree manufacturing process that Ford says “uses 20% fewer parts and 50% fewer cooling hoses and connections than a typical Ford vehicle program.”
Powered byThis new Universal Electric Vehicle Platform helps keep the price of the truck lower. The platform includes lighter, lower-cost lithium iron phosphate prismatic batteries from Ford’s BlueOval Battery Park Michigan complex. It says it is the first automaker to make prismatic LFP batteries in the U.S.
The batteries will also open up more storage and passenger space and reduce the pickup’s weight. The LFP battery packs are cobalt- and nickel-free and will serve as the vehicle floor’s substructure. “This low center of gravity improves handling, creates a quiet cabin and provides a surprising amount of interior space,” the company says.
Fords says it will reveal more information about the Fathom closer to its 2027 launch.
Here's the company's latest teaser video announcing the new name:
