
Geoforce has collaborated with AT&T Business to launch the new GT1c, a rugged cellular equipment tracker designed to be cost effective enough to scale across all classes of small- to mid-tier construction assets.
The GT1c captures and sends location updates to Geoforce’s mobile-enabled asset intelligence platform, providing field operations and asset managers with visibility into the location, movement and utilization of industrial assets and equipment.
Calling it the “industry-first rugged cellular tracker purpose-built for non-powered assets,” Geoforce says the GT1c offers:
- Up to 10 years of battery life and near-zero maintenance
- Scalable deployment with low-cost hardware, cellular connectivity and simple installation
- Reliable indoor and outdoor visibility
- Engineered for extreme environments and Zone 0 certified for operation in explosive environments
“Geoforce took the same customer-centric approach we use in developing our satellite trackers to create a new ultra-rugged cellular market category with the launch of this first-of-its-kind cellular asset tracker — the GT1c,” said James MacLean III, CEO of Geoforce. “It's fully encapsulated design, rugged reinforced bezel and intrinsic safety certification ensures it can survive in hazardous, heavy-vibration environments and extreme temperature ranges, and it's priced so our customers can afford to track almost every asset class.”
Pilot Program
Black Diamond Equipment Rental served as a pilot tester of the GT1c. The heavy-duty equipment rental company expanded tracked inventory by 26% across smaller and mid-tier construction and oil and gas rental assets, resulting in a “significant reduction in operational friction and time savings” expected to surpass 500 hours per year.

Commenting on the deployment, Cameron Coursey, VP of connected solutions at AT&T, said, “With the scale, reliability and economics required for enterprise deployments, our network is purpose‑built to support solutions like the GT1c that help businesses track more assets, operate more efficiently and unlock greater value across their operations.”
MacLean added, “The GT1c will enable our channel partners and resellers to capture market share and grow existing customer accounts by providing a solution to track more asset classes and improve operational efficiency.”
The GT1c joins Geoforce’s family of battery-powered GT-series devices designed for satellite and cellular equipment location tracking, visibility and utilization monitoring in harsh environments and remote locations. Geoforce says technology and low cost of the GT1c make it ideal for asset-heavy industries, including:
- Oil & Gas
- Construction
- Military & Defense
- Industrial/Manufacturing
- Waste Management
- Equipment Rental
























