Michelin North America, Inc. is once again launching the transportation appreciation campaign, #KeepThanksMoving, a social and digital media initiative that celebrates transportation industry heroes who work behind the scenes to keep the holidays moving forward. As part of the campaign, Michelin encourages people everywhere to share their appreciation either by Twitter via the hashtag #KeepThanksMoving or by posting on the MichelinUSA Facebook page, in order to recognize an outstanding individual’s service and dedication to delivering holiday happiness.
“Michelin applauds the commitment of individuals in the transportation industry in the air, on our roads, and across the farms and fields of America who deliver when it matters most,” says Ralph Dimenna, chief operating officer of Michelin Americas Truck Tires, Inc., in a press release. “These unsung heroes enable us to travel home, transport our food and gifts, and keep our economy moving, not to mention the millions of miles driven by shoppers and travelers during the holidays and throughout the year.”
Not all heroes wear capes, including the following heroes in the transportation industry:
- Airport workers, who helped more than 27 million people fly “home for the holiday” during a 12-day period around Thanksgiving 2016 alone.
- Truck drivers who will transport nearly 70 percent of all the freight in the U.S. during this holiday season.
- Farmers who supply food for 144 million people in the U.S. and abroad each year.
- Miners who extract nearly 100 different kinds of minerals from the earth and provide the raw materials needed for heat, electricity, roads and bridges, and countless other products.
- Parcel delivery workers who will deliver nearly 20 billion packages, letters, and gifts during the 2016 holiday season.
- Snow plow drivers who help drivers get to their destinations safely during inclement weather events.
- Construction workers who build our buildings, roads, and infrastructure.
Every week, beginning Nov. 17 and running through Dec. 31, 2016, Michelin will recognize these individuals in the transportation and travel industries by sharing the posts received on its social media channels. Michelin will randomly select seven individuals, who are honored as holiday heroes via social media posts, to receive a limited edition Michelin-themed gourmet gift box from Try the World, an online gourmet store. The gift box will include culinary delights from across the globe selected by Thomas Raquel, pastry chef at Le Bernadin, Michelin’s three-star restaurant in New York.
Participants may download a “Thank-you” card from Michelinmedia.com to show their gratitude for those community heroes who keep the holidays moving forward. Official contest rules are posted on Michelinmedia.com.