NCCER launches Cornerstone of Craftsmanship Campaign

The National Center for Construction Education and Research (NCCER) has launched a new construction industry marketing campaign. The Cornerstone of Craftsmanship Challenge is designed to revive the importance of craftsmanship in the construction industry and to re-instill pride, professionalism and respect amongst craft professionals. The campaign will spotlight craft professionals who embody craftsmanship and demonstrate the qualities that make the construction industry honorable. Individual profiles will be featured in a series of national print ads and on the company web site to help enlighten the public about the variety of rewarding career paths within construction.