JLG has appointed David Baxter director of North American marketing and market development. He will be responsible for marketing communications, product management, market research, economic analysis, branding and merchandising for all four JLG brand telehandlers.
Baxter spent nearly seven years in product development and marketing at UpRight before joining JLG five years ago. At JLG he has led the market research and information analytics processes while working on various projects related to acquisition integration and marketing planning.
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