Global Mixers plans to launch a worldwide dealer program that will expand the company’s market reach for its line of volumetric concrete mixers.
In addition to sales and support, Global Mixers dealers will provide consultation and training services to customers. Dealers will be awarded exclusive marketing rights to the Global Mixers product line.
“By licensing the Global Mixers name to our dealers, we will be able to establish a stronger identity and create greater synergistic appeal for the Global Mixers brand around the world,” said Todd Caven, president and chief executive of Global Mixers. “This unified approach to the market will also give customers greater assurance that they are buying from a supplier who is backed by a worldwide sales, marketing and customer service organization with the stability and depth of resources to meet their needs.”