JLG is adding its initials near the base of the boom on its acquired telehandler brands – Gradall, SkyTrak and Lull. The company is also giving individual brand names increased prominence. Ky Kuehling, vice president – telehandler products, said each of the company’s four brands has its own identity and special features and needs to maintain its own brand name to reflect that. “However, they are all being manufactured and distributed in accordance with the quality standards of JLG Industries, and we believe that too should be reflected in their identification,” Kuehling said. The JLG, SkyTrak and Lull brands will share a common orange main color, while the Gradall machines will remain blue. Standardized paint colors on axles, wheels and other components will give the machines more of a family look.
JLG adds logo to telehandler brands
Sep 7, 2004