New Site Layout Adds to Appeal of The Utility Expo (ICUEE)

aeriel view of ICUEE 2019
A shot of 2019's ICUEE show, now renamed The Utility Show.

The Utility Expo (the former International Construction & Utility Equipment Expo) was always poised to reap the benefits of a pandemic recovery, with its established biennial calendar position placing it out of this past fall and winter's trade-show shutdowns.

Now the Sept. 28-30 show is positioned to reap even greater benefits with a streamlined layout that takes out some of the long, disconnected walks experienced by past show attendees. 

"Our show is 90% outdoors, and our new layout gives us more flexibility to showcase equipment in action, allow for demonstrations and grow along with the utility industry," says John Rozum, show director with show organizer Association of Equipment Manufacturers.

The new layout is possible because of the demolition of the former Cardinal Stadium at the Kentucky Exposition Center, which was replaced by a paved parking area. This allows a contiguous exhibit area from the North Hall to the Lot K demonstration area.

It also gives the show the ability to group similar product types, making it easier for show-goers to navigate and find what they are interested in. Almost 1.3 million square feet of exhibit space has been sold to date, making the show "already set to be the biggest utility trade show ever," AEM says. The show will incorporate safety policies and guidelines as directed by local health authorities.

The layout also simplifies parking and traffic flow, according to AEM.

New this year will be the show's affiliation with Planet Underground, which will produce the "The Jobsite" demonstration area, between Lots K and J.

The Jobsite allows attendees to sample products and practice their skills in utility design, utility locating, vacuum excavation and installation of underground utilities in a  relaxed setting, according to Planet Underground. 

“We have demonstrators coming in from all over to provide un-sponsored, un-biased advice in a space where utility pros can then go and see all the equipment and services just steps away,” says Mike Parilac, president and CEO of Planet Underground. 

Registration for The Utility Expo opens May 14th.