Bigwood’s responsibilities include building brand awareness for the French manufacturer and developing a strong dealer network, along with expanding the Mecalac North America team. He will also launch and grow the presence of Mecalac in the rental market.
“Mecalac is a world leader in many of the product categories we have,” said Alexandre Marchetta, Mecalac CEO. “Unfortunately, the North and South American markets are fairly unfamiliar with our brand and product benefits. Adding Peter to the Mecalac team is an aggressive move to change that reality.”
Mecalac compact excavator.Bigwood brings more than 30 years of construction industry experience to his new role. Before joining Mecalac North America in September, he served as vice president of sales and marketing for remote-controlled demolition manufacturer Brokk. In addition, Bigwood served as president of Atlas Copco Construction Tools for almost 20 years.
Mecalac, which was founded in France in 1974, manufactures a full line of excavators, loaders, backhoe loaders, site dumpers and compaction rollers for urban jobsites. The company says most of its machines are designed for multifunctionality, built to reduce the number of machines needed on the jobsite. Mecalac’s crawler and wheeled excavators feature a two-part boom with an integrated offset arm system.
