New Holland announces partnership with Alamo Group

Updated Jan 10, 2022
04 21 new Holland Alamo Partners

New Holland has announced a strategic partnership with Alamo Group, a provider of implements and attachments compatible with New Holland’s lineup of compact and mid-range tractors. The partnership provides New Holland customers with the opportunity to finance their new tractor in the same transaction as their Bush Hog, Rhino, or Schulte-branded attachment, the company says.

“This partnership allows us to offer competitive packages to meet the demands of any farm, ranch, or property maintenance application,” says Brett Davis, vice president of New Holland Agriculture North America. “We’re pleased to provide this opportunity through our dealer locations throughout North America.”

Through this partnership, New Holland says its dealers can expand their implement lineup and offer solutions for a variety of applications with complimentary New Holland tractors in one packaged deal. The ability to finance together through CNH Industrial Capital, the financial services business of CNH Industrial, simplifies New Holland customers' purchase process, the company says.

“We are excited about this new alliance,” says Rick Raborn, executive vice president, Alamo’s Agricultural Division. “New Holland has been a strong partner to our Bush Hog, Rhino and Schulte brands and we look forward to continuing to build on our success together.”

Applicable Alamo Group products are those branded under the Bush Hog, Rhino, and Schulte offerings that attach to the tractor via its three-point hitch or drawbar. Front-end loaders, mid-mount mowers and haytools are excluded from the partnership agreement.