Following a string of recent acquisitions throughout Pennsylvania, Groff Tractor & Equipment has assembled a new executive team to lead a rebranding initiative for its John Deere Construction & Forestry dealership locations.
"With the acquisitions of Plasterer Equipment in Eastern Pennsylvania and Murphy Tractor branches in Western Pennsylvania, we have united the world class brands of John Deere and Wirtgen under one roof," said Mike Savastio, president and CEO of Groff Tractor & Equipment. "It was imperative that we put together a great management team to execute our strategy of combining these two brands to ultimately become a major player in Pennsylvania."
As a Wirtgen dealer since 2006, Groff says acquiring the John Deere Construction & Forestry locations was a natural next step.
Groff has appointed five leaders to merge the brands and support the company's equipment sales and support strategy:
Groff will maintain its headquarters in Mechanicsburg, Pennsylvania. It will continue to sell and service Wirtgen, Toro, Giant, Terramac, Tana, CBI, LaBounty, Etnyre, Bergmann Americas and other brands.
National Equipment Dealers, with operations in South Carolina, Florida and Georgia, has announced the addition of Thunder Creek fuel and service equipment to its product offering.
