Key Equipment Finance has appointed Jeffrey Gocken national sales manager for its construction and industrial vendor leasing segment. He will be responsible for managing U.S. field and inside sales teams. Prior to joining Key Equipment Finance, Gocken was regional sales director for the north central U.S. at DeLage Landen Financial Services. He held a similar position at Deutsche Financial Services and previously worked for AT&T Capital as national program manager and corporate liaison for the U.S. dealer network of a construction equipment account.
