After a stretch of more than three decades, Randall-Reilly announces a change at the top of the Equipment World editorial team.
Marcia Doyle, Equipment World’s chief editor, is retiring at the end of 2021. She will be succeeded by Jordanne Waldschmidt, formerly head of content for the Association of Equipment Manufacturers (AEM), who joins the Equipment World team this month as chief editor. Doyle will serve as the brand’s editor emeritus during the transition.
Doyle joined Randall-Reilly in 1989 and has expertly guided Equipment World since its inception, helping readers navigate the ever-changing construction industry and evolving equipment trends. She also served as editorial director for Randall-Reilly’s construction brands and successfully launched new brands in related markets such as Total Landscape Care and Big Iron Dealer.
Under Doyle’s leadership, Equipment World has become the most respected media brand in the construction industry and has won dozens of awards from the American Society of Business Press Editors and other industry associations. Equipment World’s June 2018 special report, “Death by Trench,” won the Jesse H. Neal award for Best Single Issue from Connective, the Business Information Association, a division of SIIA.
“Equipment World would not be where it is today without Marcia’s tireless service and dedication over the last 32 years,” said Jeff Crissey, content director, OEM/Aftermarket, for Randall-Reilly. “She has been the driving force behind award-winning content, and most recently guided the Equipment World team through the transition from print to digital and multimedia content.”
Waldschmidt joins Randall-Reilly from AEM, where she served as the organization’s content marketing manager for more than nine years leading trade show editorial, content marketing and social media strategies. Her audience focus and multimedia content skillset will propel Equipment World to new heights for audience engagement.
Waldschmidt has earned awards from the Content Marketing Institute, Construction Media Alliance and other organizations for her forward-looking approach to social media and audience engagement for AEM’s CONEXPO-CON/AGG trade show.
“For decades, Equipment World has set the standard for trusted industry news and insights,” said Waldschmidt. “It is an honor to lead a team of top journalists as we explore new opportunities to serve construction professionals in a digital-first world.”
“Serving this industry as a journalist has been a great honor,” said Doyle. “I treasure the memories and look forward to seeing Jordanne and her team propel Equipment World to new heights.”