IronPlanet and Agco announce partnership

IronPlanet, an online auction company for used equipment has partnered with Agco. The joint initiative provides Agco’s 1,200 North American dealers a channel to market and sell used equipment through IronPlanet auctions.
“IronPlanet’s business model and global reach will help us continue to competitively position our dealers in the marketplace,” says Doug Griffin, vice president of marketing for Agco North America.” This should provide a streamlined and profitable equipment disposal process.”
IronPlanet auctions create an expedited time to market for equipment inventory, allowing Agco’s dealers to dispose of equipment nearly every two weeks. Through the online marketplace, dealers reach over 370,000 registered users worldwide, averaging 14,500 visitors per auction.