Alta Equipment Florida adds six brands

Marcia Doyle
Alta Equipment Florida now offers Avant compact articulated loaders.Alta Equipment Florida now offers Avant compact articulated loaders.

Alta Equipment Florida, formerly Flagler Equipment, has added six additional brands, bringing the company’s portfolio to 15 major brands. The company is a division of Alta Equipment Group, Livonia, Michigan.

In addition to Volvo Construction Equipment, Indeco, Towmaster, KPI-JCI, Toro, SDLG and Trail King, Alta Equipment Florida now offers:

  • Merlo telehandlers
  • Avant compact wheel loaders
  • Bergmann wheeled and tracked loaders
  • Carlson asphalt pavers and screeds
  • Roadtec roadbuilding equipment
  • Peterson material processing equipment, including grinders and chippers.

“Alta has dramatically increased our fleet of new, used and rental equipment while creating a new standard of product support for our customers,” said Tommy Ball, executive vice-president, Alta Equipment Florida.

Alta Equipment Group purchased Flagler in February, a move that was announced when Alta announced plans to go public in December.