The Transportation Construction Coalition (TCC) and U.S. Chamber of Commerce-led Americans for Transportation Mobility (ATM) coalition transportation construction industry and business community have joined together to launch an ad campaign to keep pressure on Congress and the Trump administration for action on a permanent Highway Trust Fund (HTF) fix and a new transportation infrastructure package this year.
A social media focused effort aimed at generating grassroots support will use “Conversation Cards” targeted at the Twitter followers of key members of the House Ways & Means and Senate Finance Committees, who have the responsibility for developing the funding mechanisms for surface transportation legislation or an infrastructure package.
Twitter followers will be able to send send this message: “Our national transportation infrastructure is severely underfunded, which is crippling our economy and endangering lives. The time for Congress to fix this is now—ask @ [member of Congress] to start work today to get our nation moving in the right direction again.”
Digital and Twitter ads aimed at members of Congress, their staffs, and other D.C. policymakers will spotlight the impacts of traffic congestion on the U.S. economy and highlight how the nation is investing in infrastructure at half the rate of the Space Age nearly 50 years ago.
The ads drive the target audiences to an opinion editorial in Politico that notes two key priorities: “Job #1 is providing a permanent, dedicated, growing, user-fee based HTF [Highway Trust Fund] revenue stream to support the increased transportation investments advocated by President Trump and members of Congress from both parties. Job #2 is ensuring expanded HTF [Highway Trust Fund] resources in a transportation infrastructure package are dedicated to projects that will facilitate long-term regional and national economic growth while creating new jobs.”
The ads will run throughout the remainder of June and during July.