LAS VEGAS (October 5, 2009) – Mack Trucks, Inc. announced today it would continue as a major sponsor of the extremely successful Share The Road highway safety education program for 2010. The announcement was made at the American Trucking Associations’ Management Conference & Exhibition here.
Designed to enhance the safety of America’s roadways by teaching car drivers how to safely drive around large trucks, Share the Road uses professional truck drivers with exemplary safety records to deliver life-saving messages about potential blind spots, safe following distances, truck stopping distances and other important topics. Traditionally, the drivers have spread this information through demonstrations to local media, students, community leaders and highway users around the United States, using a SmartWay-certified MACK® Pinnacle™ model tractor donated by the truck maker as part of its support of Share the Road. Today, additional communication channels are also being utilized.
“Share the Road has exposed millions of citizens to essential information on how to safely drive around large trucks,” said Michael McNally, Mack vice president of sales. “These messages have been delivered by the professional drivers who are the heart and soul of the Share the Road program. Their passion for safety helps them connect to a wide variety of audiences. And the program now reaches more at-risk young drivers than ever before through the use of social media, such as Facebook and YouTube.”
Dedicated to quality, reliability, and total customer satisfaction, Mack Trucks, Inc. has provided its customers with innovative transportation solutions for more than a century. Today, Mack is one of North America’s largest producers of heavy-duty trucks, and MACK® vehicles are sold and serviced in more than 45 countries worldwide. All Mack manufacturing locations are certified to the internationally recognized ISO 9001 standard for quality and ISO 14001 standard for environmental management systems. Mack is also a proud sponsor of Share the Road, an American Trucking Associations’ public information campaign aimed at enhancing the safety of our nation’s roadways.