Ram unveils 2019 1500 Laramie Longhorn with โ€œcraftsman-likeโ€ western details

Updated Feb 4, 2018
2019 Ram 1500 Laramie Longhorn โ€“ Crew Cab2019 Ram 1500 Laramie Longhorn โ€“ Crew Cab

Wood surfaces, leather seats, a ton of technology and Southwestern styling. These are the touches that Ram says make the all-new 2019 1500 Laramie Longhorn a โ€œno compromise luxury pickup.โ€

Though the truck carries the same great exterior styling redesign unveiled a couple of weeks ago across the 2019 Ram 1500 lineup, the interior of the Laramie Longhorn is what sets it apart, Ram says.

It might be a bunch of marketing speak, but Ram is really pushing the western/cowboy theme in its announcement of this truck. Hereโ€™s a pretty representative paragraph of how the truck maker feels about the Laramie Longhornโ€™s design: โ€œLayered with premium materials, the Laramie Longhorn carries iconic features and design cues from traditionally handcrafted, time-tested wares such as the antique pocket watch, hand-tooled leather cowboy boots or a horsemanโ€™s saddle.โ€

2019 Ram 1500 Laramie Longhorn โ€“ Black/Cattle Tan Interior2019 Ram 1500 Laramie Longhorn โ€“ Black/Cattle Tan Interior

Here are the interior features that translates to:

  • 100-percent full-grain leather dashboard
  • Southwestern-inspired door-panel and armrest coverings
  • Embossed alligator skin pattern leather covering the center console, instrument panel, seats and door panel inserts
  • Chrome accents
  • Brushed nickel badge on the console lid
  • Barn wood accents throughout the cab
  • Nighttime ambient lighting
  • Heated leather seats
  • Technology: 12-inch touchscreen with dual app operation; 4G WiFi hotspot; five USB ports
  • Longhorn branding mark burned on the wood-trimmed upper glove box door
2019 Ram 1500 Laramie Longhorn โ€“ Wood and Wrapped Details2019 Ram 1500 Laramie Longhorn โ€“ Wood and Wrapped Details

Yep. They literally branded the damn glove box.

Hereโ€™s some of what Ryan Nagode, Ramโ€™s Chief Designer of interiors, says about the design of this truck in the video below.

โ€œIโ€™m very proud of what the team has accomplished with the interiorโ€ฆFor us it has a very strong appearance,โ€ Nagode says. โ€œThatโ€™s something that we really wanted to do with this pickup truck is what does it feel like when you wake up on the morning of a ranch or something like that.โ€

And though the interior is designed to make you feel like youโ€™re driving through an episode of โ€œLonesome Dove,โ€ there are some exterior differences with this truck as well:

  • Two-tone RV Match Brown trim or monochrome paint
  • LED headlamps and tail lamps
  • Unique 2o or 22-inch wheels and chrome grilles
  • Chrome bumpers
  • Standard tow hooks, side steps and wheel flares
  • Laramie Longhorn Edition belt buckle badge on the front doors and tailgate

 

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