The American Road and Transportation Builders Association won the 2004 Telly Award for a multi-media training program it produced to engaged construction workers in federal legislative advocacy. The award, which was sponsored by the Center for Creativity, recognizes prestigious advertising and production work in the media industry.
ARTBA’s program, “Mobilize! A grassroots Legislative Action Program for Transportation Construction Firms,” includes a 10-minute DVD, CD-Rom, PowerPoint presentation and an instructional booklet. The kit provides easy-to-understand information about how decisions made by Congress and the president affect the construction industry and, specifically, transportation construction. The program also offers tips on how to get involved in shaping government policies that will benefit the construction industry.
According to ARTBA, the multi-media package is one of the first of its kind developed by a national transportation association to facilitate grassroots training.
Approximately 1,500 “Mobilize” kits have been distributed to construction companies nationwide. One of the immediate goals of the program was to bolster grassroots activities and support for TEA-21 reauthorization. ARTBA says the program helped generate more than 10,000 phone calls and hundreds of e-mails to the White House and Congress this year during two key days of the TEA-21 debate.
To find out how to receive a copy of the “Mobilize” program, click on the link to the right.