Chris Genal has become the vice president of sales for Manitou North America and will spearhead the company’s sales for all Manitou and Gehl products.
Genal will be responsible for driving the company’s topline profit and loss, growing market share and aligning operations with the company’s global corporate structure. Genal will also deliver the company’s comprehensive market penetration strategy for all Manitou’s sales distribution networks, rental markets and dealer management systems.
Genal’s previous experience includes senior sales director at CNH Industrial.
McGrew Auction Reveals New Brand Identity
Full-service ag equipment and construction equipment auction company McGrew Auction Company has announced a new brand identity and technology investment to deliver a more connected experience for bidders, buyers and sellers.
Based out of Seven Valleys, Pennsylvania, the company aims to become a broader full-service auction firm and service a growing range of auction needs through this investment.
The new identity includes the launch of McGrewAuction.com, and a new online bidding platform at bid.mcgrewauction.com developed with auction technology company Auctic. Future initiatives include including enhanced mobile tools and more streamlined payment capabilities.
Powered byIndustrial Truck Beds Rebrands as Hilltip Premium Truck Beds
Indiana-based truck bed manufacturer Industrial Truck Beds has officially become Hilltip Premium Truck Beds, four years after being acquired by the road maintenance equipment manufacturer in 2022.
Hilltip Premium Truckbeds
The company says the rebranding reflects its expanded truck bed offerings and alignment with the Hilltip product portfolio, which includes snowplows, spreaders and sweepers.
Hilltip Premium Trucks Beds’ portfolio includes hook-lift and interchangeable beds, dump beds, flat beds and custom-built or private-label solutions.
Bejac Corp. Named BOMAG America Dealer
Heavy equipment dealership Bejac Corporation has become the largest company to join BOMAG America’s North American network, offering the OEM’s refuse compactor line in California.
Bejac will now handle sales, rentals, financing, service, training and local parts stocking to support waste industry operations for BOMAG’s landfill compactor line from the 57,000-pound to 125,000-pound weight classes. The dealership operates seven locations in California serving the construction, demolition, forestry, recycling and waste handling industries, two of which are service support centers.
Bejac also carries equipment from Liebherr, Tigercat, Link-Belt and Epiroc.
CAMSO Construction & CEAT Specialty Names New VP for International Sales
Jason CanningCEAT
Jason Canning has been appointed the new vice president and head of international sales at CASMO Construction and CEAT OHT business, where he will lead the global sales strategy, grow international business and strengthen relationships with OEM partners, distributors and customers.
Canning brings over 25 years of international commercial leadership experience to his new roles, encompassing work in the specialty tire, industrial and engineered materials markets.
