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Industry Roundup: Sonsray Launches Online Rentals and Mobile App

Case Construction Equipment dealer Sonsray Machinery has teamed up with Quipli to launch a rental e-commerce platform and mobile app for its end customers.

Renters can now see transparent pricing, agree to rental policies, and pay for rentals directly on the Sonsray website or through the Sonsray mobile app, streamlining and expediting the rental experience.

"Our goal is to make Sonsray Rentals easier to do business with so I am thrilled to leverage Quipli's technology in leading Sonsray into a tech oriented future," said Matt Moses, vice president of Sonsray Rentals.

"Quipli is very happy to be partnering with such an innovative rental group like Sonsray, who continues to push the boundaries of what's possible for their customers," said Kyle Clements, founder and CEO of Quipli.

Tractor & Equipment Company, a dealer of Komatsu, Sennebogen and Wirtgen equipment, has promoted DeVaughn Pettit to the position of president from Chad Stracener, who is now the company's CEO.

Stracener has spent the last 18 years working his way up through multiple departments before getting promoted to CEO. "My top priority as CEO is focusing on our customers' product support experience," said Stracener. "We have a great responsibility to our customers to support the products we provide to them. We will continue to invest in our capabilities and search for new ways to partner with our customers."

Twenty-three-year TEC veteran, Pettit most recently as the senior vice president and general manager of Georgia. "Our customers know that I'll get in the trenches with them because I'm a boots-on-the-ground type of guy," said Pettit. "I put our customers' needs first. Whether it's a late-night phone call or driving them a part, I'll do what it takes to keep them running.”