IronDirect sales partner program aims to bring on independent heavy equipment sales professionals

Updated Nov 2, 2016
The 3-cubic-yard Lonking CDM835 loader has an operating weight of 27,060 pounds and uses a semi-automatic countershaft powershift transmission.The 3-cubic-yard Lonking CDM835 loader has an operating weight of 27,060 pounds and uses a semi-automatic countershaft powershift transmission.

Expanding on its recently announced North American dealer partner program, IronDirect has now launched a sales partner program aimed at independent sales professionals.

“Since our launch in September, IronDirect has received a tremendous response about our business model and numerous inquiries from parties interested in partnering with us as we transform how construction equipment is marketed, sold and serviced,” says Joe Krider, vice president of sales.

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“To accommodate this interest and as part of our growth plan, we are excited to offer independent, seasoned sales executives the formal opportunity to partner with the IronDirect team,” he adds. “You set your hours, you decide how much you want to do. Sell one unit or 100, it’s up to you. Whether you are at the beginning of your career and want to make this your full time job, or retired and looking to stay in the game from time to time, we want to talk to you.”

IronDirect’s sales thrust will come from its online presence at, described as an Amazon-like e-commerce site for heavy equipment. Initial products available at the site include Lonking excavators and wheel loaders, Shantui dozers, Paladin attachments and Berco undercarriage components.

The company asks those interested to apply online, followed by a “user-friendly” interview process. Approved sales partners will then go through a hands-on training event set for Nov. 16 at IronDirect’s Customer Experience Center in Asheville, North Carolina. The company says earning potential is up to 4 percent straight commission.

“IronDirect is all about creating financial value. We do this for our customers, our suppliers, our service providers and our dealer partners,” Krider says. “We are now able to provide tremendous value for our sales partners, as well, by giving them access to a large and growing lineup of exciting products to sell—including new and decades-old brands—across unlimited territories with no commission caps. If you believe in your ability, the sky is the limit.”

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More information on the sales partner program is available by contacting Tom Hlawek, vice president of key accounts, at 281-639-0055 and [email protected].