What to see at World of Concrete 2018: Deere, JLG, Kubota in the Central Hall

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Updated Jan 18, 2018

The 43rd annual World of Concrete kicks off January 23 with 1,500 companies signed up as exhibitors.

The event is billed as the largest international show for the concrete and masonry industries, attracting more than 55,000 attendees. The show runs from 9:30 a.m. to 5 p.m. each day at the Las Vegas Convention Center, ending at noon January 26.

The show spans 725,000 square feet, with equipment displays, demonstrations, competitions, educational courses, industry forums and a charity auction. To register, go to worldofconcrete.com.

Below is a glimpse of some of the exhibitors displaying equipment in Central Hall at the 2018 World of Concrete. To see past entries in our preview of the 2018 show, click here.


JLG 1644 telehandlerJLG 1644 telehandler

JLG will display its 1644 telehandler with 15,600 pounds of lift capacity and SmartLoad Technology. SmartLoad allows the telehandler to identify the attachment and display its load chart; it also graphically depicts the location of the load within the chart and prevents the operator from going beyond the chart limits, and when a load nears maximum capacity, the technology limits the machine’s operations. JLG also plans to show its SkyTrak 8042 telehandler and 400S telescopic boom lift. Booth C7264


John Deere

John Deere Severe-Duty ForksJohn Deere Severe-Duty Forks

John Deere says it plans to bring several pieces of equipment to display, including its severe-duty fork attachments, as well as skid steers, compact track loaders, backhoes and compact excavators. As it has for 15 years, the company will also hold its John Deere Operator Challenge, in which operators can compete for prizes. The challenges involve a variety of tasks within a set amount of time. Successful completion of tasks earns an operator points. Prizes are awarded daily to the top operator for each machine. Booth C5351 and B50580 in Bronze Lot  



Kubota U27-4Kubota U27-4

Kubota will unveil its new U27-4 compact exactor, which will be available at dealerships in the first quarter of 2018 and will replace the U25S model, the company says. It features minimum tail swing, a larger operator station and extended reach and digging depth. A heated cab is optional. Other features include adjustable auxiliary flow hydraulics, an auxiliary diverter valve and two-speed automatic downshift travel. Booth C5661