Equipment makers bring out more new machine deals amid coronavirus downturn

Marcia Doyle Headshot
Updated May 22, 2020
Deere’s “Own It” payment program offers a number of financing deals on compact equipment.Deere’s “Own It” payment program offers a number of financing deals on compact equipment.

Manufacturers and their dealers continue to ramp up their offers on new equipment buys in an effort to entice buyers in a down market. And one dealer is offering financing deals on all brands of used equipment and rental contract discounts.

Here’s an overview of the offers we’ve come across, which are in addition to deals announced earlier.

Bobcat: Through May 31st, Bobcat has several machine-specific offers, including no payments for 90 days when buying a compact excavator. In addition it’s offering a zero percent interest for 60 months on new compact loaders and excavators. In lieu of financing, buyers can get rebates up to $12,000 when buying a new E85 compact excavator, $10,000 on a new T770 compact track loader or $5,800 on a new S770 skid steer. A T770 can also be leased  for $895 per month.

Case Construction Equipment/Titan Machinery: Through June 3oth, Case is offering zero down/zero payments for 120 days on new equipment purchased financed through CNH Industrial Capital. In addition, Titan is offer a 0 percent financing for 48 months/no payments for 60 days on most of its used equipment. Although all brands of used equipment qualify, financing must be arranged through CNH Industrial Capital.  Titan is also offering a 20 percent discount on a Titan Rentals contract, valid on one rental contract per customer for a maximum of the first full month’s rental period, ending June 30th.

JCB: Until May 29th, JCB new equipment buyers can get 7 months of payment relief along with zero-percent interest financing on 48- and 60-month terms. This payment relief is structured as 90-days payment free, with an additional four months of 50 percent payments. (JCB says it pays the other 50 percent.) The offer is available on all JCB equipment, with the exception of access platforms.

John Deere: As part of its “Own It” payment program, Deere is offering financing options on its compact excavator, skid steer and compact track loader models. Starting price points include $435 per month on a Deere 17G compact excavator and $485 per month for a Deere 312GR skid steer with a canopy configuration. The offers go on up to $826 per month for a Deere 317G compact track loader with a cab. The offer is available through October 2020; special financing is also available, which is specific to the the model and extends beyond models in this payment program.