ARA, True Value form alliance

The American Rental Association (ARA) and True Value forged a new alliance to expand rental services and member benefits to all True Value retailers who offer rental services through their locations or stand-alone rental businesses.

In July 2010, ARA plans to extend member benefits to all True Value rental program participants. True Value rental retailers will receive ARA membership and member-preferred pricing to The Rental Show in Las Vegas, February 27-March 2, 2011.